What is an example of POP and POS displays? And force them to make impulse purchases. POS displays are very good at drawing the customer’s attention. On the other hand, POS displays are basically held single-packaged products. They offer a wider window for your customers to look at and choose the thing they want. POP displays occupy more space to hold almost all kinds of products. What is the role of POP and POS displays in a store? But, not much clear about the difference, right? As we have promised, we will clear all your confusions on POP vs. This is where the magic happens, purchases turn into sales.Īfter the definitions, now you know what actually POP and POS displays are. They are usually placed near the checkout counter or cash register. POS displays are specialized designs that are located where the actual transaction is happening. For example, at the entrance, the middle point of a store, or maybe at the end of an aisle. In other words, POP displays can be found in the product placement zone. POP displays are displays that take place exactly where a customer is deciding to purchase products or goods. Here, in this article, we will clarify all the distractions about the difference between POP displays and POS displays.įirstly, let’s start with the very basics. Even retailers get confused while comparing the terms POP and POS displays. POP and POS displays may sound similar but they are not the same.
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